By now you know that every business should have a website.
Most customers are online, and not having a website to reach them is a great loss.
This is because people tend to use search engines like Google to quickly find a solution to their problems.
Furthermore, people are now always spending time on their Smartphones. So if you have a website, it’s going to be very easy for you to reach out to your potential customers.
And so… if you have an effective website then you’ll be able to turn visitors into new leads or new customers.
On the other hand, if your website is doing nothing for your business then here are 6 reasons why:
1. No Promotion
Lack of promotion can be a reason for your website’s failure. It’s not enough that it exists but you have to do some form of promotion to get people to visit your website. The fastest way to get people to visit your website is through paid advertisements.
Either running paid advertisements on social media sites such as Facebook or running native advertisements on platforms such as Outbrain or Taboola. Just promote and advertise where people spend their most time on! For now, we all know that Facebook is the number one media app and a million subscribers are using it every day.
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2. No Call-to-Actions
A call-to-action is a button that is linked to a contact information, sign-up form, or buy-a-product details. Visitors are expected to have few questions here and there and putting a call-to-action button a great move.
Be clear and tell the visitor exactly what you want them to do. For example, “Click Here to Contact Us for a Phone Consultation.” In the online world, you want to be as clear as possible.
Do not leave it to chance or assume that visitors will intuitively know what to do on your website. Having a clear guide to your customers can significantly help to increase your leads & customer-base.
3. Poor Quality Design
The design on your business website doesn’t have to be animated or three-dimensional to be enticing, just make sure that it looks up-to-date.
If your website looks outdated, visitors might feel very skeptical about your business & will simply leave your website. Your design should match your company’s corporate colour & concept.
4. Poor Message Clarity
Apart from design quality, what you say on your website also matters greatly. You probably have heard of a saying, “It’s not what you say, it’s how you say it.” It is true when it comes to your website as well. Have a clear message about the solution you provide the moment a visitor sees your website. In that way, a visitor knows what you do right away in 5 to 8 seconds.
If you don’t have a short sentence then it can be overwhelming for visitors to look at your website. People will just get confused with all the navigation links and content that you have on your website. Now if your visitors have a hard time figuring your website out, they’ll just leave.
5. Not Mobile Optimised
You probably have already heard that majority of people tend to now use their Smartphones more often than their computers. Because of this, it’s greatly important to make sure that your website is mobile friendly.
You might want to check that all of your content fits nicely into the width of a smartphone. Check that all your texts are also readable. Sometimes, businesses tend to overlook this and their text appears super small for people to read!
If you’re not optimising for mobile, you’re definitely leaving a ton of money on the table.
6. Attracting the Wrong Crowd
Sometimes, no matter how much traffic that you’re getting on your website… nothing happens. You’ve already placed all the important call-to-actions and your message is clear. But after all that, nothing happens.
At this point, it could mean that the people who you’re currently attracting into your website are simply the wrong fit for your business. If you’re running paid advertisements, take a step back and examine what you’re currently saying in your message that could be causing you to attract the wrong crowd.
Conclusion
Many businesses have been experiencing success with the help of a business website. With a massive number of people that are using the internet every day, it’s impossible that not one of them will notice your website. Through social media like Facebook, Instagram, and Twitter, you can direct your potential customers to your website. It’s a great opportunity for business owners to establish their credibility and a step higher to their competitors.
Now that you know the Top 6 Reasons Why Your Business Website Does Not Give You Any Leads or New Customers, it’s time for you to turn your reading into action. If you have to redo your website then let it be, it may cost you now but think of the amount of money it’s costing your business if you don’t do anything.
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