Source: yum yum videos
In the video above, you’ll learn about the 3 stages that your potential buyers go through.
Knowing the 3 stages will help you to understand how to build trust before they buy your product or service.
The 3 stages are:
- Awareness
- Consideration
- Decision
Through the use of inbound marketing, you can create a systematic approach that attracts customers to you.
This will give you the ability to quickly scale your business as it gives you greater exposure as compared to outbound marketing.
What is Outbound Marketing?
Outbound marketing is:
- Cold calling
- Email Blasts
- Direct Mail
Inbound marketing is a lot more effective as compared to outbound marketing because:
- You get to reach to key decision makers
- You attract people who have greater interests in your product or service
- You spend less time prospecting and more time on closing the deal
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