We recently had the privilege of working with a SME in Singapore who was in the B2B space.
They had a very presentable website but they hardly had any inquiries for their product/service!
Here’s a brief background about them…
About The Company: Our client recently launched this business a few years ago. Therefore, they are hardly known in the Singapore Market. They provide a product that is most suitable for local businesses and retail shops.
Company Name: Cannot be disclosed here for privacy reasons (can only share more in person)
Market Type: Business-to-Business (B2B)
The Challenges They Faced:
- They had a nicely designed corporate website but they hardly get any inquiries to find out more about what they’re offering
- They also tried to invest some money into flyer/brochure distribution as well as direct mail marketing
- They also tried to tap into social media marketing through another agency in the past
- They also made an attempt to spend a bit of money on Facebook Post Boosting
- Despite working on different marketing efforts, there were hardly any results from it
- It seemed almost impossible to gain market share for an unknown company like them
Proposed Solution for Them:
- To divert the budget that they were spending on flyer/brochure distribution to online channels (Facebook, Instagram, Google, Bing) instead
- We proposed to do a complete facelift of the current homepage that they were using because it failed to meet 2 objectives
- The facelift of the homepage had to meet 2 objectives: Have a clear messaging & Have a specific call-to-action that the company wants the visitor to take
- Meeting the 2 homepage objectives will allow the website to be optimized for conversions VS just having a beautiful face
- There was also a need sit down and identify the specific market segments that they were serving
- At the same time, we observed what the marketplace was offering and defined a clear unique selling point that will make them stand out in a crowded & competitive marketplace
Results That We Achieved for Them:
- We tightly managed their budget & monitored the entire digital marketing campaign
- Within the first 2 weeks of launching the campaign, website inquiries grew by 333%
- In just 40 days, there was a spike in website inquiries by 3050%
- See chart below…
Now they are busy handling the high influx of inquiries that they are getting. It’s a much better problem than facing the difficulties they faced in the past.
–
If you’d like the most effective digital marketing strategies that impact your business revenue, get our FREE e-Guide on “ROI-Based Digital Marketing” by clicking here or the image below.
Discover what goes on behind-the-scenes to make sure your Digital Marketing brings extraordinary results for your business!
