With the continuous advancement of technology and constantly changing ways of how we use the internet, most marketers are always on the search of new ways on how to reach their audiences. There are many ways to promote business, but paid advertising is always worth your investments.
In particular, online advertising has become a rewarding option for most businesses. Online advertisements come in different styles, each with its own weaknesses and benefits. Here are 6 different types of online ads that you can create for your business:
1. Social Media Ads
Social Media Ads can be anything from an auto-play video to a simple image or banner. This marketing arena is not only efficient but it is also very effective since you can target your audience perfectly. For instance, targeting options in Facebook include educational background, interests, region, age and many more.
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Social Media Advertisements have 2 types:
- Paid – reaches specific people and controls promoted posts
- Organic – the new form of Word-of-Mouth; it mainly creates loyalty and provides feedbacks from targeted audiences.
The Best Social Media Platforms to advertise are:
- StumbleUpon for awesome, attention-grabbing content
- Facebook for display and funnel top marketing
- LinkedIn for B2B sales
- Tumblr
- Google+
2. Display Ads
It is the original form of advertising online. This type of visual ads appears on 3rd party websites which are usually related to your services or content in some way. It is very much affordable than other types of online advertisements. Rate differs from various 3rd party sites. Marketing sites charge you a base rate.
Image credit: pinnacleadvertising.net
There are other 3rd party sites that allow contextual, geographic, demographic, and/or behavioral targeting. This can help you target a specific audience that might have interest in your services or products.
From basic forms of banner ads, display ads have evolved to more attractive and effective form:
- Videos – small video ads that can be played by visitors or automatically play
- Flash – moving advertisements that “flash” various content to viewers
- Popups – new windows that just appear on website content and sometimes are on full display for visitors to see
- Wallpaper – ads that suddenly appear and change the website’s background and fill the whole page
- Floating Banner – ads that float above regular contents of the website or move across the screen
- Text – ads that are created with algorithms to make it relevant to the website’s content
- Static Image – square ads or basic banner that appears somewhere around the website’s content
3. SEM or Search Engine Marketing
The most common but most dependable form of online advertising. Search Engine Marketing works based on keywords. These keywords are the main formula to put your website higher on SERPs or Search Engine Results Page.
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Every SEM ads are text ads that appear in Bing, Google, and other search engines. They are listed on the sides or at the top of the SERP.
Side Note: Paid Ads can either be CPM (Cost Per Thousand) or PPC (Pay Per Click)
CPM are billed for every 1,000 impressions. This makes it easier to apply for a certain budget and you have the guarantee of “show” numbers on SERPs. But, if there is no one that clicks then you are paying for wasted results and there is always a risk of overspending. Moreover, you cannot track or assess the campaign until it is over.
PPC, on the other hand, relies on keywords and results appear at the SERP’s top based on the bid value. You are only charged when people click the ad. Moreover, it is easier to track than CPM during the campaign.
However, if you do not have the budget for paid ads, SEM has also unpaid forms of ads. Also known as SEO or Search Engine Optimization, it is through the optimization of your website for keywords. Based on relevance, search engines list unpaid results. This means that improving the SEO for your site will be able to get you more free hits.
4. Retargeting or Remarketing
Remarketing or retargeting is the best way of marketing to people who already have an idea of who you are and what your products and services you have. You do this by dropping a cookie when people visit your website so as they visit other websites, your ads will continuously pop up in order to remind them of your services and products.
Image credit: pinnacleadvertising.net
This form of online advertising is less expensive and can be more effective than PPC if done right. It helps increase conversions since it reminds people who already know you and your products and services.
You can try this yourself on Google Remarketing, Facebook Remarketing and more. Or use a 3rd party provider or platform to set your remarketing campaigns.
5. Email Marketing
Like Display Ads, Email Marketing goes way back to the start of online advertising. It is an effective, faster, and cheaper form of advertising online.
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Email Marketing is a great way of boosting sales and creating customer loyalty. You can easily monitor your ROI and track how your emails are doing when you send and prepare them through email campaign managers like:
- Active Campaign
- Campaign Monitor
- GetResponse
- ConvertKit
- AWeber
- Constant Contact
- MailChimp
You need to build a long list of email addresses in order for you to succeed at email marketing. You can do this by simply adding a Newsletter signup on your website or through quizzes. You can then send email campaigns that focus on contents, features, discounts or promotions that you have posted to your blog. Most emails are direct to the point and short that can help in increasing conversions.
6. Native Advertising
It is the sponsored listings at the end of a blog post that appears on Facebook feeds and posted to other platforms of social media.
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These contents are camouflaged and integrated into the platform where they appear. You can post and promote your Native Advertising on networks like Taboola, Outbrain, Adsonar, and Adblade.
Different Forms of Native Advertising includes:
- Promoted Listings
- Recommendation Widgets
- Search Ads
- In-feed
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If you’d like the most effective digital marketing strategies that impact your business revenue, get our FREE e-Guide on “ROI-Based Digital Marketing” by clicking here or the image below.
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