Sick of losing money on both Google ads and Facebook Ads?
In fact, a lot of advertisers like you are always trying to make and execute new advertisement campaign each day. And they are hoping that with the help of these new campaigns they will be able to achieve the success they want.
They even test countless of interests and demographics, tweak their won copy over and over again, as well as use a lot of various images.
But for some unknown reasons, they cannot create profitable advertisements and they are having a hard time understanding what their target customer wants. And it looks like they are only throwing money at Google and Facebook’s hands.
Nevertheless, as a marketer or advertiser for sure, you will find this job a bit challenging. But you don’t have to worry because starting today you can now make an either Facebook or Google advertisement successfully with ease.
In this content, we will show you different tools that can help you to understand more about your target audience so that you will be able to come up with great Google and Facebook ads.
So let’s get started.
Tools That Can Help You to Understand More About Your Target Audience
These tools will definitely help you to know more about your target audience.
1. Google Analytics – Acquisition Tab
The Google Analytics transforms your assumptions regarding your target audiences into a solid fact. On the Google Analytics, under the tab labeled with “Acquisition”, you will be able to find what your customers doing as well as the traffic that refers to your website.
How this Tool Help You:
- • Provides a platform where you can advertise.
- • Helps you to find where your prospective customers are.
- • What site your target customers are from.
2. Google Analytics – Audience Tab
Another valuable resource that you can use in Google Analytics is the “Audience” tab. Under this tab, you can easily determine and understand who your customers are and where you can find them.
Under the tab labeled with “Demographics,” you can find your target audiences genders and approximate ages. However, in the past couple of months, Google include two new features under the Audience tab, the In-Market Segments and Affinity Categories.
The Affinity Categories determines audiences in terms of their lifestyle like pet lovers, TV lovers, and cooking lovers. While the In-Market Segments determines audiences in terms of their product interest.
This tool will help you:
- • Identify your actual and potential target locations.
- • Breakdown of Target Audience
- • Interests of Demographics and Target Audiences
3. Facebook Business Page Insights
In today’s day and age, there is no doubt that the majority of businesses and brands have their own Facebook Page. In fact, it is an advantage for them because they can now easily perform a quick but thorough research regarding their audiences under the Insights tab.
4. Google Trends
If you are looking for a simple search volume development line as well as a regional idea then the Google Trends wills surely help you a lot.
In fact, this tool can help you to find keywords on Google from 2001 up to present. On the other hand, you can filter it to specific months and years of or particular countries especially if you are planning to target your marketing campaigns in that way.
5. Google Insight for Search
This tool is somewhat similar to Google Trends, though you will need to perform additional steps. But as a result, the Google Insight for Search will show you more detailed regional interest levels. Not only that, it will also show you additional search terms that are relevant and relayed to your target keywords.
On the other hand, this will help you to prevent using keywords or terms that are not popular and it will definitely see you where your audience located.
Aside from these tools, there are also other ways that you can do to understand your target audience and here are the following.
Other Ways to Help You Understand Your Target Customer:
- Keyword Research
For sure you have keywords everywhere, from your service pages and homepage to your blog. But are you sure that they are working and correct?
However, when targeting a keyword make sure that your target audience will search for it. Nevertheless, you can some tools to come up with better keywords such as SEMrush, keyword tool from Google, and keyword grader from HubSpot.
- Support/Sales
Talk to any person in your business or company who has direct contact with your customers and leads each day. Because these persons understand what are the needs, problems, and wants of your target audience.
In fact, understanding these pain points will help you to develop a more targeted marketing campaign and a successful advertisement that influences your target audience.
- Forums
If you are looking for more information, browsing internet forums that are relevant to your niche is one best and easiest ways to learn what your prospect audience needs to know. Especially, what they are inquiring and asking about.
Search through different forums over the internet that may possibly help you to identify what your target audience interested in.
- Social Media
There is no perfect place for advertisers and marketers to acquire more information regarding the interest and behavior their target audience than by crow sourcing and monitoring on social media.
And with use of Facebook’s newest graph search, you can now reach new customers as well as learn more about your existing customers easily.
Nevertheless, social media definitely help every company to learn more about their target customer through their comments, their interests, and the pages they like.
Conclusion:
Both Facebook and Google keep changing the algorithm of advertisements by introducing new ways to do things and features. Many of the tools and ways that were mentioned above will also keep evolving as the time passes by.
Most importantly, there is no assurance that they will work on your advertisements as well as campaigns. That is why, as a marketer or advertiser, you should keep experimenting and trying various approaches and tactics to find the best one that suits your needs.
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