What makes a successful digital marketing campaign?
Is it having a big budget?
Could it be having the right people in your team?
Or perhaps, it has to do with luck?
Here’s the truth:
You won’t get the right results unless you get 4 things mentioned in this article right.
These four things play a vital role in digital marketing:
No matter who you are or whatever your digital marketing goals are.
You see, there are a lot of people who think that digital marketing is all about money.
This is what they think:
The bigger your budget is, the more successful your digital marketing can become.
Yes, your budget significantly affects the success of your marketing campaign.
However, there’s more to digital marketing than just having a big budget.
We have seen a lot of companies who have enough money but still failed.
There was even a company that we know of who spent $100,000 on digital marketing.
A year later, the company closed down.
What went wrong?
Even though they have the money, they still failed.
Why?
They simply forgot about the 4 vital elements of effective digital marketing.
Thankfully, you can avoid a big-time failure in the future by reading this post.
So, make sure you read this right at the very end.
What is digital marketing?
Before you and I go any further, it is important to first be on the same page about digital marketing.
Digital marketing simply refers to any form of online or Internet marketing.
It is like traditional marketing strategies.
The main difference is that it is done on the web.
You might have noticed this:
In the past, people primarily use magazines, newspaper, radio, and TV for advertising.
Today, with the dramatic increase of people using the Internet, the focus has shifted.
With more people going on the web for news and information, advertisers have to follow where the attention is.
That is why Advertisers are now looking into digital marketing.
As a result:
It is now common to see ads on Google, Facebook, Instagram, YouTube, and other websites.
Digital marketing also comes with various forms and strategies.
Chief among these strategies is Search Engine Optimization (SEO).
SEO is the process of optimizing your website so it can easily be found by search engines.
As you can see, the majority of Internet users utilize search engines such as Google and Bing.
If your website appears on the first page of the search result, it is more likely they will visit your site.
The higher your search engine ranking, the higher your site’s traffic will be.
Other digital marketing strategies include:
- Content marketing
- Online ads
- Pay-per-click (PPC) advertising
- Social media marketing
- Email marketing
- Affiliate marketing
Before you get too excited about digital marketing, there are four things you need to get right.
If you ignore these four things, your digital marketing is doomed to fail.
However, here’s a big if:
If you perfect these four things, your digital marketing can deliver unimaginable massive results!
So, what are these four things? Read on to learn more!
- Know your audience
One of the most important things is to know your audience.
Some companies make the mistake of focusing on their product or service but not on who they serve.
Just imagine that you spend time and effort to produce content on your website.
After publishing your content, no one seems to care.
All you can hear is the sound of the crickets.
That’s because companies make the mistake of creating content for the search engines rather than for human beings.
Theodore Roosevelt once said:
“Nobody cares how much you know until they know how much you care.”
Once people can see that you care, they will then become your customers.
People will only pay attention to you if you have something that can help them.
This is why it’s very important to know your customers.
Do detailed research and study.
Know who they are, what they do, and their behavior.
Identify their needs, pains, and desires.
Once you know these things, it’ll greatly help with your digital marketing.
Your marketing messages, online videos and etc will all be in sync with what your customers are looking for.
- Ensure your product or service fulfills a need
There’s no doubt that Digital Marketing is important.
But what’s equally important is having a product or service that fulfills a need.
If it doesn’t fulfill a need, you’ll hardly have any sales no matter how strong your digital marketing is.
Therefore, ensure that you identify the needs of your audience while you’re getting to know your audience.
Then, identify a solution to their problems.
This solution should be good enough that your customers would be willing to pay for it.
If your product or service doesn’t solve any of their problems, you’ll soon go out of business.
So, how do you identify your customers’ needs?
The answer is empathy.
Empathy is the ability to put yourself in the shoes of your customers.
It allows you to understand how your customers feel.
Think of what they are going through each day.
If you see a situation where their lives could be better, then you have a business idea.
Of course, sometimes, empathy is not that easy to do.
How can you really know your audience’s needs?
There are plenty of ways:
- Conduct surveys
- Talk to them through phone or in-person
- Create a suggestion box
- Welcome feedback
- Use customer data
- Read forums and comments of your target audience
- Check other website’s popular content
- Use search engine tools to see what people are searching on the web
When you do these things, you will have a better idea of how to fulfill your customers’ needs.
Now, it doesn’t just end there.
Here’s where things get tricky.
You need to tell your customers how your products meet their needs.
This is a vital part of your digital marketing strategy.
Sometimes, people are not aware of the problem that you solve.
If people don’t clearly understand how your product can solve their problem, they easily ignore you.
So ensure that you communicate what problem your product or service solves.
Say for example you’re writing a social media post…
You can start of by talking about certain problems.
Your potential customers will be able to relate to what you’re saying.
Once you have their attention and establish a connection, that’s where you introduce your product or service.
Timing is crucial here.
You must be able to present your product to your customers as quickly as possible.
Ideally, they should already know what you’re talking about within ten seconds.
If you fail to hook them within those first few moments, you can say goodbye to your customers.
People are quick to decide whether your product is for them or not.
So, be sure to have an “elevator pitch” embedded to your digital marketing strategy.
- Have a unique selling point
Here’s a crucial question you need to answer:
What makes you different from your competitors?
The answer to this question may make the difference between success and failure.
As you can imagine, fierce competition exists in whatever industry you might be in.
If you can’t set yourself apart from the competition, it would be difficult to stay afloat.
So, how can you create your unique selling point or proposition?
Study your competition.
Identify their weakness.
See if there are things they fail to offer to their customers.
Capitalize on that and you now have a unique selling point.
Your selling point could be:
- More affordable products or services
- Unique packages and plans
- New products
- A promise that sets you apart from others
Remember, your selling point could help you attract and pull in more customers.
As much as possible, give enough time to formulate your unique selling point.
When you create your best selling point, it would now be easier to find new customers.
- Marketing assets
A marketing campaign guides your customers to the buyer’s journey.
Your customer needs to move from one stage to another of the marketing process.
They need to move from the awareness stage to the consideration stage to the decision stage.
Here is where the importance of marketing assets come in.
Marketing assets serve as a stepping stone for your customers.
It connects one buying stage to another.
The right marketing assets can lead your customers toward the buying process.
It convinces your customers to proceed until they actually pay you for your products or services.
Without the right marketing assets, you can easily lose the opportunity to turn your leads to customers.
So, what are some of the best marketing assets you should create or collect?
Here are just some of them:
- In-depth individual case-studies
- Before-after stories in written or video form
- News Media Features
This is a huge topic.
Thus, be sure to read more information about a list of marketing assets you should create before you aggressively do digital marketing.
Bear in mind:
The more digital marketing assets you have, the better.
Final Pointers
In this day and age, digital marketing has become a great tool to grow a business.
However, doing digital marketing isn’t a guarantee that you will be successful.
Anyone can do digital marketing, but only a few know how it really works.
If you want to successfully perform digital marketing, don’t forget the 4 things mentioned in this article..
Once you have those four nailed down, you can have the assurance that you will have a better marketing strategy in place.
With better marketing strategies come more customers.
With more customers comes more profit.
And with more profit comes business growth.
So, don’t ignore these four things because they will be the key to your success!
